lunes, agosto 25, 2003

Los mensajes SMS potencian el efecto boca-oreja del marketing cinematográfico

High-Tech Word of Mouth Maims Movies in a Flash (Los Angeles Times)

Word of mouth ? buzz ? has long been an element in a film's success or failure. But rapid advances in technology, in the hands of an "American Idol" culture quick to express its vote-'em-off sentiments, has accelerated the pace of communication so much that Hollywood feels the reverberations at the box office almost immediately.